Beauty of Joseon Dynasty Cream

What it is: a rich, nourishing face cream inspired by traditional Korean skincare practices.

What it does: This luxurious moisturizer combines hanbang (Korean herbal medicine) ingredients like ginseng and orchid extract to deeply hydrate, brighten, and firm the skin. It promotes a youthful, glowing complexion by improving elasticity and evening out skin tone. The cream’s lightweight yet rich texture absorbs beautifully, making it suitable for all skin types, particularly those looking to enhance radiance and maintain healthy, moisturized skin.

Helps with Dryness + Wrinkles

Long-lasting moisture
Enriched with 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.

Subtle glow finish
This cream provides a gentle, glowy finish.
It creates a natural and healthy glow when used with foundation.

Main Ingredients

Rice bran water 29%
Rice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called 'Beauty Water', used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E, helps to keep the skin moist and healthy.

Ginseng root water 5%
Ginseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called 'Shincho', meaning herb from the gods. The rich saponin contained in ginseng helps to make the skin healthier and more energized.

Squalane 2%
Squalane, which has properties similar to sebum, helps to balance oil and moisture and acts as a moisture barrier to protect the skin from external stimuli.

Niacinamide 2%
Niacinamide is a water-soluble B vitamin.
It helps to prevent excessively dry or oily skin by regulating sebum secretion.

How To Use

Apply proper amount of this cream on your face at the last stage of your skincare routine. Pat with your fingers to aid absorption.